The Ontario Nurses' Association broke a new advertising campaign in that province yesterday, intended to raise awareness of the work done by public sector nurses. The campaign makes use of a radio commercial in the style of a hockey play-by-play broadcast that encourages listeners to value nurses the way they value professional athletes. In May, various local branches of the association will release a second radio ad depicting children collecting trading cards of nurses. "It's vital that Ontarians recognize the value we receive from Ontario nurses," said association president Linda Haslam-Stroud. "The skills, experience and dedication our nurses bring to health care are priceless as we all focus on spending health care dollars as wisely as possible. Nurses are the heroes of health care. During these tough times, nurses are often referred to as a cost to the system, not as the answer to providing high-quality health care on tight budgets that research has shown they are. Nurses truly should be valued as the professionals they are."