TC Media of Montreal has signed an advertising sales representation agreement with PoolExpert.com, an operator of online fantasy sports pools. TC Media will handle Canadian ad sales for the site, which attracts approximately 207,000 unique visitors per month. "PoolExpert is a leader in its field and we are proud to add this brand to our digital offering," said Dominique-Sébastien Forest, vice-president of national digital solutions at TC Media. "The site has an engaged community of 225,000 subscribers and 10,000 subscribers to its newsletter, which makes it a preferred audience and one that is responsive to targeted advertising. This gives Canadian agencies and advertisers more opportunities to reach the highly desirable audiences of men and sports fans."