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Survey: Canadian digital magazine buying

According to a national survey conducted by Leger Marketing for Periodical Marketers of Canada, nine percent of Canadian magazine readers have bought an electronic edition of a magazine in the last year. Fourteen percent of respondents reported planning to buy a digital issue of a magazine in the next year. Seventy-one per cent of respondents said they prefer to read magazines in print form due to portability, the tactile experience and ease of browsing. While 45% of respondents said they have bought a magazine at a newsstand in the past month, 56% of those who bought electronic magazines also bought print copies. "The so-called doomsday scenario that has print magazines doomed to obscurity is just a myth," said Ray Argyle, executive director of Periodical Marketers of Canada. "The trend seems to point toward the purchase of single copies and away from mail subscriptions. Seventy per cent of over-65s have mail subscriptions compared to 45 per cent of those under that age, while many in the under-35 group are buying more, not fewer, magazines at the newsstand."

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