Nestlé Purina PetCare of Mississauga has begun a new campaign called "Feed the Cattitude" for its Purina Cat Chow line of pet food products. The campaign consists of a series of television commercials accompanied by an online component that allows consumers to upload pictures illustrating the "cattitude" of their cats. The Facebook page for the brand also allows visitors to tag friends who display cat-like characteristics, submit captions for cat-themed photographs. The campaign also includes a smartphone application that allows users to upload cat pictures and insert them into a customized version of the commercials. "Anyone who has a cat knows that their cats have cattitude, and that's why we love them as much as we do," said Susan Molenda, vice-president of cat marketing at Nestlé Purina PetCare. "We wanted to provide a place where people can experience and share their cat's cattitude with the Purina Cat Chow cat loving community. We feel that this campaign, starting with the TV commercials, all the way to the Facebook page and the IPhone app, captures these endearing cat moments."