Telus begins Built for Business campaign
Telus has begun a campaign called "Built for Business" to promote its line of small and medium-sized business products and services. The campaign, developed by Play Taxi Media, makes use of touch screens on the backs of taxi headrests in Toronto, Calgary and Vancouver. Consumers can use the screens to watch a commercial and play an interactive game that presents information on the company's bundles, smartphones, tablets and mobile Internet products. Players can also enter a draw for one of 25 laptops. The campaign will run until April.