Citytv breaks Alcatraz campaign
Citytv of Toronto has begun a marketing campaign for its new drama series Alcatraz, which will debut on Jan. 16. The campaign includes 30-second commercials on Rogers radio and television stations in Toronto, Kitchener, Ottawa, Vancouver, Calgary, Edmonton and Winnipeg. The effort also features print ads in Connected magazine, cinema advertising, ads on Rogers Media digital displays and trade advertising. Citytv will also conduct an online contest making use of quick response codes published in daily commuter newspapers. The winner of the "Alcatraz Unlock The Mystery" contest will receive a trip for two to San Francisco to visit Alcatraz Island. Other elements include out-of-home and transit advertising in Toronto, Vancouver and Calgary, online advertising and social media activities.