Yangaroo forms agreement with Ingrooves
By Adnews Staff
Toronto-based digital media distribution company Yangaroo has formed an association with Ingrooves of San Francisco, a provider of online retail distribution, marketing and promotion services to the music and video sectors. Through this agreement, Yangaroo's DMDS music and music video delivery services will be provides to Ingrooves clients, allowing them to deliver "broadcast quality" music and music video content to radio, television, press and other promotional outlets in North America. "The positioning and recommendation of our services from a trusted and leading provider of indie music distribution and marketing services like Imgrooves will go a long way to increase the DMDS brand recognition to thousands of independent labels and artists," said Adam Hunt, vice-president of sales at Yangaroo. "We think the timing could not be better for this partnership as more and more radio and music video outlets are actively looking for exciting new indie content."