Yangaroo adopts Ad-Id
By Adnews Staff
Digital media distribution company Yangaroo has integrated into its service an ad identification system called Ad-Id. The system was developed by the American Association of Advertising Agencies and the Association of National Advertisers. Yangaroo clients will be able to automatically populate data from their Ad-Id accounts into the company's system to manage advertising assets. "Manual data entry is time consuming and often leads to errors," said Richard Klosa, chief technology officer at Yangaroo. "It's been our focus to facilitate fast and easy collaboration between advertisers and broadcasters. Now advertisers have a no-fuss way to add data and we in turn provide that highly accurate information to broadcasters to automatically integrate into their file and data ingestion workflows."