Corus Entertainment hires Juniper Park
By Adnews Staff
Corus Entertainment has retained Juniper Park of Toronto to handle marketing and branding for its three female-focused brands: Cosmopolitan TV, W Network and Oprah Winfrey Network Canada. The agency has already conducted a multimedia campaign for W Network, to be followed by a holiday season campaign for the channel. The agency has also developed a campaign for two programs on the Oprah Winfrey Network. "We were impressed by Juniper Park's approach and experience in marketing to women," said Shelley Findlay, marketing vice-president for women's specialty television at Corus Entertainment. "They demonstrated a portfolio of work that truly showed they understand how to communicate to women in an insightful and impacting way." Juniper Park is a division of the Omnicom Group.