Sponsorship roundup
By Adnews Staff
Kubota Canada has signed-on as a sponsor of the Canadian Football League. For the next three years, Kubota will be the official tractor and utility vehicle of the league, its playoffs and the Grey Cup game. Kubota will receive the right to use CFL and Grey Cup intellectual properties, promotional rights, digital advertising, signage and in-stadium exposure during the post-season. This is the first time Kubota has sponsored the CFL. "The CFL is such a natural fit for our Kubota brand, our dealers and our customers," said Ross Wallace, president of Kubota Canada. "Through our partnership with this uniquely Canadian sports property, we are excited to offer our dealers and customers some exciting opportunities to win great prizes, including trips to the 100th Grey Cup next year in Toronto. All of us at Kubota along with our 150 dealers right across Canada look forward to this partnership with the CFL as we continue to grow our brand awareness across the country."