Heart and Stroke Foundation begins new campaign
By Adnews Staff
The Heart and Stroke Foundation has begun a new advertising campaign intended to educate viewers about the threat of heart disease and stroke. The national campaign, developed by Lowe Roche of Toronto, consists of two television commercials aimed at Canadians who may be at risk for these conditions. In the first, a voice speaks about women who are concerned about the health of their husbands at the expense of their own. In another, three friends renovates a house, not knowing that one of them will die early. Both end with the tagline "Make Death Wait." "We didn't want to be complacent with this campaign," said Lisa Chicules, the foundation's Ontario vice-president of marketing and communications. "Canadians need to realize the urgency of our message, and we hope they feel compelled to help us do something about it."