TOTALLY HIP RELEASES SIZZLER 1.0
By Adnews Staff
Totally Hip Software Inc. of Vancouver announced on Aug.20 the release of Sizzler 1.0, a stream-based multimedia player with sound support. It allows users to play live, real-time interactive animation and sound with Netscape Navigator 2.X or higher, Apple's Cyberdog and Microsoft's Internet Explorer 3.0 Web browsers. Sizzler 1.0 also includes a conversion tool that allows Web page designers to convert multimedia files to the Sizzler format to incorporate animation and sound into their Internet or intranet Web pages. The software is freely available from the Totally Hip Web site <http://www.totallyhip.com>. Totally Hip CEO Randall McCallum told Adnews Tuesday that putting together a marketing plan but was unsure whether they would use an agency. He added that he would be looking at advertising in industry press outlets, and that a decision would be made next month. The Verrecchia Group of Montreal does PR work for Totally Hip, which McCallum said had an advertising budget of about $1 million.