Genizon BioSciences hires Verrecchia Group
By Adnews Staff
Genizon BioSciences has retained Verrecchia Group Communications of Montreal to conduct a public relations and advertising campaign intended to raise public awareness of Genizon’s genetic research programs in Quebec. Genizon researches the genetic causes of common diseases through studies of the French Canadian population. “Verrecchia Group came highly recommended by several sources,” said Norma Murphy, manager of clinical logistics and direct recruiting at Genizon. “They demonstrated the extent of their experience in public relations and marketing, both at the strategic and tactical level. An equally important consideration in our selection process was their business model. They’re able to provide the personalized, one-on-one service we need as we get ready to launch our first PR campaign.”