MSL Canada introduces Living Better service
Toronto-based MSL Canada, a public relations and events division of Publicis, has launched a new service called Living Better that is intended to better connecting brands with consumers who are looking for a new approach to "living well." The service is aimed primarily at clients in the food, nutrition, pharmaceutical and lifestyle industries. "Health and wellness are status symbols for Canadians and mean more than just physical and mental health," said Paul Keable, deputy managing director of MSL Canada. "But living well is more difficult today than ever before, and means managing an increasingly complex list of ingredients. Our research has shown that Canadians wish they had a plan or recipe for living better and with the launch of Living Better, MSL Canada is well positioned to help companies make their products and brands the key ingredient in that recipe. We've shared our research with a number of companies and the feedback has been proof positive that we have the right ingredients for the new Canadian marketplace."