OUTDOOR FASHION FESTIVAL COMING TO TORONTO
By Adnews Staff
A section of downtown Toronto will be the setting for Street Style, a public outdoor fashion festival on Sept. 7. It is being organized by the City of Toronto's Fashion Industry Liason Committee and Liberty Entertainment Group of Toronto. The event will be part of the city's fashion week, running Sept. 5-15. The inaugural event will feature five fashion shows highlighting the fall collections of young designers and retailers. Also on hand will be rollerbladers, Brazilian drummers and dee-jays broadcasting throughout the event. Advertising supports the event using print, radio and TV. The campaign will concentrate on Toronto, but Montreal and Vancouver are also targeted. The ads were created in-house by the city of Toronto's Fashion Industry Liason Committee.