IPolitics.ca hires Espresso
Political news website IPolitics.ca has retained Espresso of Toronto to develop an awareness and readership campaign. Espresso will act as the site's marketing and advertising agency. It will create election-specific and long-term promotional strategies intended to attract readers. The agency plans to conduct digital and social media activities as well as traditional, event-based and direct advertising. "IPolitics.ca came to Espresso because we're deeply driven by business objectives and we clarify the best communication methods to achieve those goals," said Espresso CEO Jacquelyn Cyr. "Espresso is going to help make IPolitics.ca the go-to destination for people who are passionate about politics, be it government relations professionals, activists, policy makers, corporate executives or voters who always want to know what's happening on the hill."