Investors Group, Volunteer Canada conduct joint campaign
By Adnews Staff
Investors Group and Volunteer Canada have prepared an advertising campaign to run in conjunction with National Volunteer Week, which will take place from April 10 to 16. The campaign, called "Volunteers: Passion. Action. Impact," makes use of a superhero theme. The two commercials, one in English and one in French, are intended to pay tribute to the 12.5 million volunteers in Canada. The ads depict the ways in which volunteering is an enriching experience for volunteers and those who benefit from their work. The campaign also includes an electronic greeting card and a website at <http://www.volunteer.ca/nvw>, as well as posters, online ads and social media activities. The campaign was developed in collaboration with One Market Media.