Award show roundup
By Adnews Staff
Maya Cieszynska and Michael Holmes from The University of Alberta have won this year's Canada's Next Top Ad Exec competition. Joanna Periversoff and Patricia Wozniak from McMaster University placed second, while Amanda Miller and Brittany Miller from the University of Lethbridge place third. Student competitors were required to present an original marketing plan for the 2012 Chevrolet Sonic automobile. "Submissions this year have been some of the highest quality our judges have ever seen," said Meghan Brennan, co-chair of the contest. "While each of the top 10 contestants submitted a top-tier entry, the three winning entries displayed a professional level of strategy, creativity, research and feasibility within the $1 million budget provided. These entries showed judges that marketing on campuses across Canada can be taken to a new level by using a mix of new and traditional media tools."