CIBC breaks Switch campaign
By Adnews Staff
CIBC has begun a new advertising campaign called "Switch," intended to depict the ways in which Canadians can benefit from the company's expertise, advice and innovation in real-life situations such as managing investments or paying a mortgage. The campaign includes a series of 30-second television commercials as well as print and online advertising in English and French. "More than ever, a top priority for Canadians is to get their financial affairs in order with the help of a bank that understands what matters to them," said Stephen Forbes, executive vice-president of marketing, communications and public affairs at CIBC. "The top three priorities for Canadians are to increase their savings, pay down their debt faster and find ways to bank more conveniently. Our new campaign invites our clients and Canadians to come to CIBC to get advice that's understandable, easily accessible and offers them real value that's aligned to their personal financial objectives."