TVtropolis promotes Wipeout Canada
By Adnews Staff
Specialty channel TVtropolis has begun a new marketing campaign for the premiere of a new reality series called Wipeout Canada. The initiative includes in-store promotions, a "consumer roadshow" and a partnership with WestJet, as well as television commercials, print and radio ads, and other activities. The four-week campaign is aimed primarily at adults between the ages of 25 and 54. "From flash mobs to Sucker Punch walls, the Wipeout Canada marketing elements are packed with the same outrageous personality as the series itself," said Sherida German, director of brand and publicity for dramatic and factual channels at Shaw Media. "The non-traditional campaign, paired with our hugely successful relationship with Motrin, will result in massive brand exposure for Wipeout Canada and TVtropolis." The campaign was developed in-house by Shaw Media.