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Astral Media readies Disney XD

Astral Media of Toronto will launch a new specialty channel called Disney XD on June 1. The channel will carry live-action and animated programming aimed at children between the ages of six and 14. Disney XD will also include on-demand channels as well as online and mobile services, including a website at DisneyXD.ca. "Disney XD is a unique offering in the marketplace," said Joe Tedesco, senior vice-president and general manager of Astral Kids. "A brand that has already proven itself in the US and in international territories, Disney XD is poised to win over Canadian audiences with exciting and fast-paced shows that burst from the screen with their energy and comedic sensibility. It is a testament to the strength of our ongoing partnership with Disney that we are set to launch another network with the Disney brand. I am confident that just like Family and Playhouse Disney, Disney XD will quickly become a must-have network in Canadian households."

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