Shaw Media moves digital sales in-house
By Adnews Staff
Shaw Media of Toronto has announced its intention to hire a new internal digital sales staff and move its broadcast sales in-house from Postmedia Network. The new department will be headed by Graeme Mackrell, previously director of marketing ventures a Shaw Media. Lyna Sapijonis has been appointed manager of digital sales. She was previously part of the marketing ventures department. Prior to that, she was interactive vice-president at Magi Communications. "As digital increasingly becomes an important part of our clients marketing campaigns, we want to ensure that we have strong expertise in-house to work with our sales and marketing ventures teams," said Errol Da-Ré, senior vice-president of sales at Shaw Media. "This will allow us to deliver highly integrated solutions across all platforms in a focused and strategic manner."