Think Shift opens in Winnipeg
By Adnews Staff
A new marketing agency called Think Shift has launched in Winnipeg. The firm, which has a staff of 28, specializes in branding, advertising and digital marketing. The agency was formed from the merger of Winnipeg-based Mars Hill Group and BCG Communications. David Baker has been appointed CEO of the company, while Robert Bulman has been appointed president and Colin Whitney has been appointed creative director. "Think Shift is a new kind of agency," said Baker. "Mobile phones, TV and the Internet have changed how we communicate and share information. These new tools have also given us permission to ignore messages and advertising not relevant to us as individuals. As an agency working to connect people with products, it is critical that we embrace these changes as well. Today, it's people that seek out brands, not the other way around. Think Shift helps companies make relevant connections by finding and communicating with people where they are."