UpHouse opens in Winnipeg
A new marketing agency called UpHouse has launched in Winnipeg. According to the company, it intends to function as a half-way point between an external advertising agency and an in-house marketing department. It's services are designed to support in-house staff while providing the critical distance of an outside firm. UpHouse was founded by Kiirsten May and Alex Varricchio, formerly content lead and vice-president of creative product respectively at Winnipeg-based Think Shift.
"We know that different perspectives help shape innovation, but organizations don't practice it enough," said Varricchio. "What would it look like if you marketed your manufacturing company like it was in a completely different industry? Or how would your business change if you got rid of marketing altogether and relied on other methods for growth? These are the kinds of thought exercises that can lead to new opportunities."