IBM PUTS CONSUMER PRODUCTS UNDER ONE ROOF
By Adnews Staff
U.S.-based International Business Machines Corp. is creating a new division later this year in which to consolidate all its consumer products. IBM Canada spokesperson Kevin McKee would not comment on what areas of the business would be affected because it hasn't been determined which products will be put into the single division. The move is calculated to boost market share. "This is our way of recognizing the importance of the consumer market, and implementing an approach to the consumer marketplace," said McKee. The new division will be responsible for hardware and software. IBM advertising is handled worldwide by Ogilvy & Mather.
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