CLAIROL PROMOTES CONDITIONING HAIR COLOR
By Adnews Staff
U.S.-based Clairol is launching a North American campaign in September with a lot of color. The product being promoted is known as L'Image Gel Colorant in Canada, and as Ultress Gel Colorant in the U.S. The product has an after-treatment conditioner that protects hair and makes it more manageable after coloring. The TV and print camapign features model Linda Evangelista in four different L'Image haircolors. The ads were created by J. Walter Thompson of New York, which created separate Canadian versions of the ads.
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