All-Clad retains PraxisPR
By Adnews Staff
Cookware company All-Clad Metalcrafters has appointed PraxisPR of Toronto its public relations agency of record. Praxis won the account in an agency search involving an unknown number of firms. The assignment includes the development of public relations, marketing communications, sponsorships and social media programs intended to re-establish the brand as a maker of luxury cookware products and to highlight the upcoming 40th anniversary of the company. "PraxisPR impressed us with their creative thinking, as well as their ability to deliver strong hospitality industry connections and strategic alliances," said Sonya Latreille, brand manager for All-Clad. "They demonstrated a solid understanding of the marketplace and their team of passionate professionals convinced us that together, we can build our status and share of voice in Canada."