Canada Post readies online advertising service
By Adnews Staff
Canada Post will launch a new online direct advertising service in November. The service will be managed by Switzerland-based CentrSource, which has already constructed a similar operation in Europe. The service will deliver information about time-sensitive local offers, promotions, coupons and events to consumers, who will be able to customize their profile to limit the ads received. Advertiser fees will be based on performance rather than impressions. "This unique online advertising capability will deliver value to Canadian businesses on many levels," said Laurene Cihosky, senior vice-president of direct marketing at Canada Post. "This customizable service will offer enhanced geographical targeting, valuable measurement capabilities and the potential for significant return on investment. We have the experience, brand recognition and network to help businesses connect with their customers, whether it is through physical or electronic channels or a combination of both. By extending our Admail services to include online advertising, we can offer Canadians more choice and flexibility than ever before."