T.o.night expands circulation
By Adnews Staff
Toronto-based commuter publication T.o.night will expand its distribution this week to include the subway stations on the Bloor/Danforth and Yonge/Univerity/Spadina lines. This will increase the publication's circulation 35% from 52,000 to 70,000. "We have experienced stunning organic growth through our ever-expanding distribution network downtown, but after reaching target circulation and advertising levels ahead of schedule we are rolling out our subway-wide distribution earlier than expected," said company co-founder Tom Hyde. T.o.night will also join PMB and take part in the organization's October readership study.
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