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WWF-Canada conducts fundraising campaign

Toronto-based Rivet recently conducted a fundraising campaign for WWF-Canada called the "20th Annual Canada Life CN Tower Climb for WWF-Canada." The advertising and public relations campaign made use of the image of a running shoe print formed from illustrations of various plants, animals, lands and people. Executions included 15- and 30-second digital ads in outdoor locations in Toronto, as well as posters, print ads, brochures and postcards.

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