Bell conducts Spring Tour promotion
By Adnews Staff
Bell has hired Vibrant Idéation & Marketing to conduct a campaign called the "Bell Spring Tour" in support of its Bell Fibe Internet service and Bell TV. The national campaign is intended to increase brand awareness and consumer interest in the service. Until June 27, promotional workers will be present each weekend in the garden sections of retail chains Canadian Tire and Rona, as well as at independent garden stores in BC, Alberta, Ontario and Nova Scotia, to conduct product demonstrations and distribute information. Consumers who sign-up for either service will receive a gift card that can be redeemed at the participating retailer. Consumers can also enter a contest to win one of nine Apple IPads. The initiative is being promoted with direct mail to households in the immediate area of each retailer, as well as with a website at <http://www.bellspringtour.com>.