CBC installs News Express service in five airports
By Adnews Staff
CBC has introduced a new broadcast service called CBC News Express at five Canadian airports. The service, which is being operated in association with digital signage company Capital Networks, consists of video displays that carry local and national news, as well as weather reports, business updates and sports scores. "As Canada's national broadcaster, CBC takes the management of public dollars extremely seriously," said Robert Bishop, executive producer at CBC. "CBC News Express is an important source of commercial revenue for the corporation. Similarly, we can't compromise quality for cost because we have a reputation for delivering technologically advanced broadcasts across every medium. After a rigorous selection process, we chose Capital Networks as our digital signage partner because the solution is cost-effective, because it's so scalable and open, and the quality of broadcast is second to none, as is content management." CBC plans to expand the service to additional airports and other public places in the near future.