Website roundup
By Adnews Staff
Pharmaceutical company Eli Lilly has launched a new website at <http://www.mylillypen.com> to promote its line of insulin injection pens for diabetes patients. The site, developed by Cundari of Toronto, provides information for consumers and healthcare professionals on the four products in the line, including videos. "Building this site was a unique opportunity to use web technology to deliver a very personal and human experience for patients interested in Eli Lilly’s Insulin pens," said Wayne Gomes, chief technology officer at Cundari.
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