Sponsorship roundup
By Adnews Staff
Restaurant chain East Side Mario's has become the exclusive casual dining national sponsor of the 2010 Canadian Breast Cancer Foundation CIBC Run for the Cure. The chain will begin its sponsorship with an in-store promotion intended to raise awareness of breast cancer on Mother's Day. "Most of our restaurants are family owned and our focus is on moms and family so partnering with a leading charity like the Canadian Breast Cancer Foundation that is making a significant difference in the lives of many Canadian families was an easy choice," said John Verdon, marketing vice-president at East Side Mario's.
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