International news: MDC Partners buys into Sloane & Company
MDC Partners has acquired a majority interest in public relations firm Sloane & Company, based in New York. The firm specializes in financial communications, public affairs and crisis communications for multinational organizations. Its client list includes Walgreens, New York Life, Medtronic, T. Boone Pickens, TiVo and Business Bermuda. "We believe that most of the innovative initiatives happening in marketing communications today are happening within the public relations arena," said Miles Nadal, chairman and CEO of MDC Partners. "Clients are under enormous pressure to deliver measurable results in a shorter and shorter time frame. Smaller entrepreneurial firms that are empowered to think differently, have the ability to do brilliant work and want to share the wealth, are the best partners for us. We are tremendously privileged by our partnership with Sloane & Company. The firm has an outstanding track record of providing real value to their clients over more than a decade." No financial details are available.