CIBC breaks Switch campaign
By Adnews Staff
CIBC of Toronto has begun a new marketing campaign called "Switch." The initiative is intended to attract new customers and to encourage existing customers to consolidate more of their financial services at the bank. The campaign describes incentives for Canadians to switch their mortgages, lines of credit, business banking and daily banking accounts to CIBC. The campaign also promote CIBC's online and mobile banking services, as well as its financial advisory services. The campaign includes television, print, transit, radio and online advertising. "Not only does this campaign present Canadians with opportunities to save when they switch their banking to CIBC, it also highlights our leading advice capabilities, and leverages the strength of all our business offers to ultimately deliver an exceptional banking experience and great value," said Stephen Forbes, executive vice-president of marketing, communications and public affairs at CIBC.