Bombardier hires Spafax
By Adnews Staff
Bombardier Aerospace has retained Spafax to produce its bi-annual lifestyle publication called Experience Magazine. The magazine, which will re-launch in May, is distributed to customers of Bombardier Business Aircraft, which makes corporate jets. The content will include travel, leisure, dining, shopping and other lifestyle stories. Spafax won the assignment in a review involving an unknown number of firms. "The magazine seeks to create a distinct connection with our readers by engaging them with authentic content that speaks to their lifestyle and experience in the world at large," said Danielle Boudreau, director of public relations and communications at Bombardier Business Aircraft. "We are confident that Spafax will produce a publication with the quality that our readers have come to expect."