Salvation Army hires Grey Canada
By Adnews Staff
The Salvation Army has retained Grey Canada of Toronto as its marketing agency. Grey won the account in a competitive pitch process involving an unknown number of Canadian and US firms. "We believe that Grey Canada's strategic thinking, creative excellence and relevant not-for-profit experience will enable us to effectively communicate with existing and new audiences," said Andrew Burditt, territorial public relations director at The Salvation Army Canada.
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