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Foster's Wine Estates begins new Wolf Blass campaign

Foster's Wine Estates Canada has begun a new advertising campaign for its Wolf Blass Yellow Label line of wines. The campaign, developed by Yield of Toronto, will take place primarily in the Greater Toronto Area until the end of November. It will include billboard, transit shelter, elevator and online advertising. "In today's economic environment, nothing is constant," said Chris Torbay, creative director at Yield. "Fluctuating gas prices, minority governments, volatile markets and unpredictable weather, consumers are looking for brands they can trust. The product became a symbol for this, assuring wine drinkers that they could have everything they know and love about Wolf Blass, but for two dollars less."

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