Desjardins promotes Rogers Cup sponsorship
By Adnews Staff
Financial institution Desjardins recently hired Promotions Speed to conduct a promotional activity in support of its sponsorship of the 2009 Rogers Cup tennis tournament. The event took place in Toronto between Aug. 17 and 20. During the initiative, a truck full of tennis balls traveled downtown Toronto. Pedestrians were invited to select a ball to instantly win a prize. The truck was also present at the entrance to the tournament venue on a day nominated Desjardins Day.
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