PWB Health hires Apex Public Relations
By Adnews Staff
Apex Public Relations of Toronto has been hired by PWB Health, a breast health screening technology company based in the United Kingdom. Apex will work to promote the Breastlight monitor, which is sold through the Rexall pharmacy chain. The assignment includes media relations and social media activities. "We chose Apex because of its past history promoting health-oriented brands and the knowledge the team was able to bring to us regarding the issue of breast awareness in Canada," said Steve Soden, managing director of PWB Health. "We are really encouraged by the initial results and look forward to more success in the future."
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