Cogeco Data Services promotes wireless net in Toronto
By Adnews Staff
Cogeco Data Services is conducting a promotion in Toronto this month in support of its One Zone wireless Internet access service. The initiative involves a number of Eco Cabs, which are human-powered branded vehicles operating in the city's financial district. Each vehicle will include a demonstration of the service. Random passengers will also receive a free one-day trial of One Zone. The campaign will also include a piece of chalk art that will be created in downtown Toronto beginning on Aug. 19, as well as print advertising developed by Ogilvy One. The ads make use of copy such as, "Yonge and Blog," "eBay Street" and "Downloads Square."
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