Strut Wines readies red carpet campaign
By Adnews Staff
Strut Wines will begin a street campaign in Toronto on June 18. During the campaign, a red carpet and a branded wall will be installed in areas of that city with high levels of pedestrian traffic. Passers-by will be invited to walk the red carpet and have their pictures taken by promotional workers dressed as paparazzi. The photographs will then be projected behind the installation. Participants will also receive a coupon for a free bottle of wine. The promotion was developed by Bos and Grassroots Advertising. It will run on Thursday, Friday and Saturday nights until July 11.
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