Media Profile rebrands itself
Toronto-based public relations agency Media Profile has undergone a rebranding. The new look and feel are intended to raise the profile of the firm. "We've been around for nearly 25 years, serve a fantastically diverse group of clients and have creative and smart employees who stay with us," said agency president Alison King. "As soon as people walk through our doors they feel the difference. Capturing that magic in a brand was a challenge, but we think it's worth it to spread the message. Media Profile has been a quiet leader in Canada's PR industry for years," King added. "Now's the time to turn up the volume." The rebranding was conducted in-house will the participation of Chronic Mind.