Representation roundup
By Adnews Staff
Toronto-based Olive Media has signed online advertising sales representation agreement with publications Sing Tao and Canadian Immigrant. "Olive Media is a perfect strategic fit for Sing Tao given our leadership position in the Chinese market," said Carol Peddie, CEO of Sing Tao Canada. "Together, our two organizations will be able to create unique opportunities that will enable mainstream advertisers to successfully tap into the lucrative Chinese Canadian market." "We chose Olive Media to represent our national advertising sales in Canada based on the strong track record they have demonstrated to us in the past, in both sales and service," said Leslie Andrachuk, director of online operations at Star Media Group. "We feel Olive Media is the best choice to engage advertisers seeking to reach the economic class immigrant, and to work with us to create unique content and messaging opportunities on Canadianimmigrant.ca."