Astral Media readies three more Virgin Radio station
By Adnews Staff
Astral Media of Montreal will rebrand three radio stations as Virgin Radio stations in January 2009. The three stations are 95 Crave in Vancouver, The Bear in Ottawa and Mix 96 in Montreal. The first Canadian Virgin-branded station launched earlier this year in Toronto. The Vancouver and Montreal Virgin Radio stations will focus on the adult contemporary music aimed at adults between the ages of 25 and 49. Virgin Radio Ottawa will feature rock music aimed at 25- to 54-year-old men. "This is a milestone announcement, building a solid Canadian presence for the Virgin Radio brand across Canada with four stations in the Astral Media Radio portfolio," said Jacques Parisien, group president of Astral Media Radio. "With Virgin Radio 999 in Toronto surpassing 1,000,000 listeners in the recent BBM survey, the first since its launch in August of this year, the excitement and enthusiasm generated among listeners and advertisers is unprecedented. We are confident that the Virgin Radio brand will invigorate our stations while offering an entirely new and rejuvenated promise to our clients."