Burger King joins Children's Advertising Initiative
By Adnews Staff
Burger King Restaurants of Canada has joined the Canadian Children's Food and Beverage Advertising Initiative, a program operated by Advertising Standards Canada. Participants in the initiative agree to not advertise to children under 12 years-of-age, or to shift their advertising to foods and beverages that are considered nutritious. Burger King has committed to advertise to children under 12 only Kids Meals that meet specific nutrition criteria."Through their membership the participants are demonstrating leadership and a collective commitment to changing the landscape of advertising to children in Canada," said Linda Nagel, president at CEO of Advertising Standards Canada. "The addition of Burger King Restaurants of Canada demonstrates the momentum of an initiative spearheaded by companies whose advertising represents the overwhelming majority of advertising in children's programming." Seventeen Canadian food and beverage companies are now participating in the program.