CauseForce hires The Collective
By Adnews Staff
The Collective of Toronto has been hired by CauseForce to plan and buy media for its seven upcoming Weekend to End Breast Cancer events and its five upcoming Ride to Conquer Cancer events. The fundraisers will take place in 2009 in BC, Alberta, Ontario, Quebec, Indiana and Kentucky. The media used will include television, radio, print, out of home and online advertising. "We chose The Collective because of their deep expertise in response driven media planning and buying and the opportunity to work directly with a seasoned and proven team," said Brian Pendleton, president of CauseForce. "We are confident that we are using our marketing dollars in the most cost effective manner."
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