CHIP Home Income Plan hires Northern Lights
By Adnews Staff
Toronto-based CHIP Home Income Plan, a provider of reverse mortgages, has appointed Northern Lights Direct Response, also based in Toronto, its direct response agency of record. The firm will handle media management, creative and production related to direct television and online campaigns. "Northern Lights shares our passion for advertising that delivers measurable results," said Greg Bandler, senior vice-president of sales and marketing at CHIP. "They have demonstrated their ability to help us grow our business. We were particularly impressed with their ability to integrate TV with online and significantly increase both leads and conversions."
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