A-Channel rebranded as A
By Adnews Staff
CTV has rebranded its A-Channel group of channels as A. Along with the new name, the channels now have a new logo and on-air visual style. The logo consists is black and white and angular. The changes are intended to represent the channels' "bold new direction and attitude," according to the company, as well as to reflect their fall primetime programming schedule. The company plans to develop a unified schedule across all the A channels in British Columbia, Alberta, Ontario and Atlantic Canada. CTV's Atlantic Satellite Network has also been merged into the A group of channels. In addition, the former A-Channel news operations nationally will be renamed A News. These will also make use of the new visual style. The rebranding work was done in-house by the CTV Creative Agency. "The new look and feel is a direct reflection of the fresh new attitude of the network," said Rick Lewchuk, senior vice-president of the agency. "It's a look that complements the strength of the primetime schedule and injects new energy into the brand." The changes will be promoted with outdoor and print advertising, as well as a new website located at <http://www.atv.ca>.